Local SEO Agency Free audit
For ambitious and growing home services businesses

Your competitors aren't better. They just show up higher
on Google.

Free 5-minute SEO audit for home services businesses - see exactly why you're not in the Google Map Pack, and the 3 fixes that get you there.

44% of local clicks go to Google's top 3 map spots. If you're not one of them, you're invisible.

No credit card · Results in 5 minutes · We never share your data

Home services · 2026 data snapshot

44%

of local clicks go to the Google Map Pack - 93% to the top 3 businesses.

58%

drop in #1 click-through rate when an AI Overview appears.

561

average reviews for top-3 Map Pack businesses. Most contractors have a fraction.

Industry aggregates - BrightLocal, Ahrefs (Dec 2025) & Semrush. They describe the market, not your site; your audit reports your own numbers.

The 3 things killing SEO for home services in 2026

If booked jobs are going to the company ranking above you, it's almost always one of these three.

1

AI Overviews answer customers before they reach you

"Why is my furnace short-cycling?" "How much for a new roof?" Google now answers these itself. When an AI Overview appears, the #1 result loses 58% of its clicks (Ahrefs, Dec 2025), and just 1% of people click a source inside it (Pew). You wrote the answer; the AI takes the credit.

2

You're locked out of the Map Pack's 3 spots

The Map Pack has three slots and takes 44% of local clicks - 93% to the top 3. The #1 spot earns 17.8% CTR; by position 4 you're at ~7%. It's won by proximity, a complete Google Business Profile, and reviews - top-3 businesses average 561 reviews (Semrush).

3

Your service-area pages vanish one town over

You serve 8 towns but rank in 1. Near-identical "[service] in [city]" pages get flagged as thin or duplicate, so your reach collapses to your home ZIP. Meanwhile 98% of homeowners research first and ~76% who search nearby act within 24 hours (Google). Every invisible town is a job lost that day.

See how your site scores →
New frontier · AI Search / AEO

Your customers are asking ChatGPT now. Don't get left behind.

45% of consumers have already used an AI tool like ChatGPT, Gemini or Perplexity to find a local business - asking things like "best electrician in Birmingham." (BrightLocal, 2026)

The AI names a handful of businesses - and that's the whole answer. There's no page 2 to scroll to. If it doesn't know you, you don't exist for that customer. We help home services businesses cited and recommended by the AI engines (AEO/GEO) - the content, reviews, schema and citations the models trust - so you're on the shortlist when it matters.

Check if AI recommends you →
AI AI assistant
Who's the best electrician in Birmingham?

Sure - here are a few well-rated electricians in Birmingham:

  • Brightside Electrical
  • Midland Power & Light
  • ? Your business - not mentioned

If the AI doesn't know you, your competitor gets the call.

What the free audit covers

A clear PDF in your inbox in about 5 minutes. No sales call required to get it.

Map Pack readiness score

Google Business Profile completeness, your review gap vs. the top-3 average in your area, and NAP/citation consistency across the directories Google checks.

AI Overview exposure

Which of your money queries - "emergency plumber [city]", "AC repair near me" - now trigger an AI Overview, and whether you're cited or invisible.

Technical issues on your top 20 pages

Thin/duplicate location pages, missing LocalBusiness schema, and Core Web Vitals / mobile-speed flags that quietly sink rankings.

Backlink & citation gaps

Where your 3 closest local competitors are getting links and citations that you're missing.

AI Visibility (AEO/GEO)

Whether ChatGPT, Gemini & Perplexity recommend you for your "best [trade] in [city]" searches - and the fixes to get you on the shortlist.

Top 10 quick-win keywords

The "[service] [city]" and "near me" searches you could realistically rank for in the next 90 days - ranked by effort vs. payoff.

We audit your first 20 URLs in the free report. Bigger sites get the full crawl on the strategy call.

Why Local SEO Agency

We do one thing: get home services businesses found by the homeowners ready to book.

We only do local

No national e-commerce, no enterprise. Map Pack, Google Business Profile, reviews, and service-area pages - the things that book home services jobs.

Data, not a sales pitch

You get the real numbers from your audit - Map Pack gaps, AI Overview exposure, technical flags - and the plan, before you ever pay.

You own everything

The audit, the reporting, the Google Business Profile - all yours. No hostage data, no lock-in contracts.

What's at stake in local search

98%
of homeowners research online before they hire a local pro. (BrightLocal, 2026)
more clicks for a complete, optimised Google Business Profile. (Google)
76%
of "near me" searches lead to a visit or call within 24 hours. (Google)

Industry figures for home services - not client results. Businesses that fix these fundamentals typically see a 40-80% lift in organic + local traffic in year one (an aggregate, not a guarantee). Your free audit shows what's realistic for your market.

Find out where you actually stand - in 5 minutes.

Free audit. No credit card. No call required to get the report.

Get my free audit →

How it works

  1. Step 1

    You enter your domain

    Name, work email, website. That's the whole form.

  2. Step 2

    We run the audit

    Automated, about 5 minutes. No back-and-forth.

  3. Step 3

    You get the PDF

    Map Pack readiness, AI Overview exposure, technical flags, quick-win keywords.

  4. Step 4

    (Optional) Book a call

    30 minutes to walk through it and decide what's worth fixing first.

Start my free audit →
Only 6 of 15 free audits left this month

Get your free 5-minute audit

See exactly why you're not in the Map Pack - and the 3 fixes that get you there.

No credit card · Results in ~5 minutes · We never share or sell your data. No spam, ever.

Questions, answered

How long does the audit take? +

About 5 minutes. The report lands in your inbox - you don't sit on a call to get it.

Is it really free? +

Yes. No credit card, no obligation, no follow-up spam. If you don't want a call, you'll never get one.

Do I need to be technical? +

No. The report is written for business owners, with fixes ranked by impact - not jargon.

What happens after? +

You get the report and keep it. If you want help executing, we can talk - entirely your call.

Will this work for my trade? +

It's built for home services - plumbing, HVAC, roofing, electrical, garage doors, pest control, restoration and more. Single location or multi-city.

How many free audits do you offer? +

We cap it at 15 a month so every audit gets real attention instead of a templated PDF.

Stop losing booked jobs to the company ranking above you.

See your score in 5 minutes.

Claim my free audit spot →

Spots left this month: 6 of 15

No credit card · Results in 5 minutes · We never share your data